The free 4-week roadmap
One outcome per week, paced for someone doing this around a job. The free plan emails you every step below — the right-hand column is what Buyer Plan Pro hands you instead of asking you to write it.
Week 1
Step 1 of 4
Choose the product and the price
Use the free pricing calculator and the Day 0 email to lock one product, one promise and one price band. You finish with a named product you could describe to a stranger.
Free plan
The decision framework and the calculators
Pro adds
The packaging worksheet with worked examples filled in
Product named, price band chosen
Week 2
Step 2 of 4
Build the files
Work from the outlines in the Day 1 email. This is the week that costs you the most time on the free plan, because you're writing and designing from a blank page.
Free plan
Outlines, structure and a QA list
Pro adds
12 editable templates and cover art, ready to rename
A deliverable file a buyer could open
Week 3
Step 3 of 4
Publish the listing and delivery
Write the listing, wire up checkout and test the buy → download path end to end before you tell anybody it exists.
Free plan
The listing checklist and delivery test steps
Pro adds
Listing headlines, bullets, FAQ blocks and a delivery README
A live listing that delivers instantly
Week 4
Step 4 of 4
Launch and follow up
Announce, then follow up twice — most first sales come from the follow-up. Patch whatever the first buyers stumble on.
Free plan
The launch-week checklist
Pro adds
A 5-email launch sequence, 2 cart-recovery emails and 20 social posts
First buyers and notes for the next launch
Want the files, not the outlines?
Buyer Plan Pro is the same roadmap with every template, checklist and email already written — $49 once, lifetime updates.
Get Buyer Plan Pro — $49Free plan
Not ready to pay? Start the plan free
Same roadmap, delivered as a 3-day email plan. Buyer Plan Pro ($49) is the done-for-you version with every template and swipe file — you can upgrade any time from the emails.
- The full step-by-step plan for your job, emailed over 3 days
- A shortlist of the catalog files each step needs
- The free tools and calculators for pricing and launch math
- No card, no trial — unsubscribe in one click