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The free SaaS launch plan
Thirty days, four decisions, one paying account at the end. This is the whole plan in the open — Buyer Plan Pro is what hands you the files so you are not writing them from a blank page.
Week 1
Scope one paid job, not a product
Write the single job someone will pay for this month. If it takes more than one sentence, it is two products and you ship neither.
- Name the job, the buyer and the price band in one line
- List the three screens the job actually needs
- Cut everything that is not one of those three screens
Week 2
Build the thin version and charge for it
The paid path comes first: signup, the one job, payment. Anything before payment works is decoration.
- Ship signup, the core job and checkout in that order
- Set a price you can defend out loud, monthly
- Put the pricing page live before the product is finished
Week 3
Get ten people using it in front of you
Ten real sessions beat a hundred signups. Watch where people stop and fix only that.
- Invite ten people you can talk to directly
- Watch three of them use it without helping
- Fix the single step that confused all three
Week 4
Launch week, then follow up twice
Launches fail on follow-up, not on launch day. Send the sequence, then send it again to the people who opened but did not pay.
- Publish the launch post and email your list
- Follow up twice with the people who opened and did not buy
- Write down the first three things to fix next month
Want the files, not just the plan?
Buyer Plan Pro is the same 30 days with the pricing worksheet, listing and delivery templates, launch emails and onboarding dashboard already built — one payment, $49, lifetime updates.
Free plan
Not ready to pay? Start the plan free
Same roadmap, delivered as a 3-day email plan. Buyer Plan Pro ($49) is the done-for-you version with every template and swipe file — you can upgrade any time from the emails.
- The full step-by-step plan for your job, emailed over 3 days
- A shortlist of the catalog files each step needs
- The free tools and calculators for pricing and launch math
- No card, no trial — unsubscribe in one click