Paid course · after the plan

Pro Launch Course

Buyer Plan Pro gets your first launch out of the door. This course is what comes next: six lessons, one assignment each, on the decisions that decide whether the launch makes money — price, packaging, listing copy, the launch sequence, traffic and repeat sales.

$79one-time · 6 lessons over 12 days

The curriculum

  1. Lesson 1

    Price it so the launch is worth running

    Most first launches fail on arithmetic, not effort. Before anything else, work out the price that clears fees, refunds and your own time at the traffic you can realistically get.

    Assignment: Lock one price and one promise in the packaging worksheet.

  2. Lesson 2

    Package the offer so it looks finished

    Buyers pay for a finished thing, not a bigger folder. This lesson trims your deliverable to what a buyer actually opens on day one, then makes the rest a bonus.

    Assignment: Export one delivery package a stranger could use without you.

  3. Lesson 3

    Write the listing that does the selling

    A converting listing answers five questions in a fixed order: who it's for, what it produces, what's inside, why now, and what happens if it's wrong. Write it in that order and the page sells without pressure.

    Assignment: Publish the listing using the swipe headline and bullet blocks.

  4. Lesson 4

    Run the five-email launch

    One announcement is not a launch. Five short emails over six days, each with a single job, is what turns an audience into first buyers — the pack already has them written.

    Assignment: Schedule all five emails and both recovery follow-ups today.

  5. Lesson 5

    Buy traffic only where it already converts

    Paid traffic multiplies a page that already converts and burns money on one that doesn't. This lesson sets the conversion floor you need before you spend anything, and the two organic channels that compound while you wait.

    Assignment: Write down your break-even conversion rate and this week's two pages.

  6. Lesson 6

    Turn one launch into repeat revenue

    Your buyers are the highest-converting audience you will ever have. Finish the course by wiring one follow-on offer and one update rhythm — then send us the number your launch produced.

    Assignment: Ship the follow-on offer, then submit your founder story.

Every assignment uses files you already own in your Pro template packs. New to the plan? Start with Buyer Plan Pro.