The founder blog
Founder-series posts on how to price a digital product, run a launch that actually sells, and turn one file into a repeatable digital product business. Written from the launches behind this store — real prices, real sequences and the numbers that moved.
Pricing
Three anchors, a good/better/best ladder, and how to test a price on 100 clicks instead of arguing about it.
Launch strategy
Five-email launch sequences, break-even maths on paid traffic, and what to publish before you open a cart.
Building the business
Product two for product one's buyers, the four numbers to watch monthly, and repeat revenue from bundles and memberships.
Every founder-series post
1 September 2026 · 7 min read
Founder series: how to choose where you sell before you build anything
The founder series opener: the four numbers that decide where you sell digital products, and how the answer changes for authors, artists and coaches.
Read post2 September 2026 · 6 min read
Founder series: selling books direct without leaving the retailers behind
How indie authors run a direct store alongside Amazon — royalties per copy, EPUB delivery, reader emails, pre-orders and box sets.
Read post3 September 2026 · 6 min read
Founder series: pricing and licensing digital art so buyers know what they bought
How artists and illustrators sell prints, brushes and packs direct — licence tiers, large-file delivery, marketplace fees and repeat buyers.
Read post4 September 2026 · 6 min read
Founder series: turning coaching into products people buy without a call
How coaches and consultants productise their work — offer ladders, payment plans, cohort delivery and the refund policy that keeps disputes rare.
Read post2 September 2026 · 8 min read
Founder series: pricing your first digital product without guessing
A founder's pricing method for digital products: the three anchors, the good/better/best ladder, and the three price tests to run before you touch ads.
Read post3 September 2026 · 9 min read
Founder series: turning one digital product into a business
The founder series on building a digital product business: the launch sequence that works, the second-product rule, and the four numbers to watch monthly.
Read post3 September 2026 · 7 min read
Founder series: the four-week launch timeline that actually ships
A realistic four-week launch timeline for a first digital product — what to build in each week, what to cut, and the dates that decide whether it ships at all.
Read post3 September 2026 · 7 min read
Founder series: one-off, tiered, or subscription — picking a pricing model
How one-off prices, good/better/best tiers and subscriptions actually behave for digital products, and which model suits the catalogue you have today.
Read post3 September 2026 · 7 min read
Founder series: turning one-off product sales into recurring revenue
How creators move from launch-to-launch income to predictable monthly revenue — memberships, retainers and renewals, and the churn traps in each.
Read postRead the numbers behind the posts
Compare platforms for your niche
- Best platform for indie authorsAn indie author's comparison of Gumroad, Payhip, Shopify, Etsy and your own store — royalties, EPUB delivery, reader emails and pre-orders for selling direct instead of only through retailers.
- Best platform for artists & illustratorsAn artist's comparison of Gumroad, Payhip, Shopify, Etsy and your own store — commission, licensing, high-resolution file delivery and who owns the collector's email.
- Best platform for coaches & consultantsA coach's comparison of Gumroad, Payhip, Shopify, Etsy and your own store — client emails, workbook delivery, upsells into calls and how each supports a paid program.
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Roughly once a week: one post, one number that changed, no filler.
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