Ebook pricing calculator
A self-published PDF sold from your own store isn't competing with $4.99 Kindle fiction — it's competing with the cost of solving the problem some other way.
Practical ebooks sold direct commonly price at $15-39. Short focused playbooks land at $9-19, and ebooks bundled with templates or spreadsheets support $39-79.
Run your own numbers
Entry price
$89.00
Launch or lead-in price
Recommended
$129.00
Where most buyers land
Premium
$189.00
With extras: source files, licence, updates
Buyer value at 12 hours × $60.00/hr: $720.00. Buyers typically pay a fraction of that, which is where the recommended price comes from.
A 3-product bundle: sell at $279.00 instead of $387.00 — a $108.00 saving that still raises your order value.
Keep these numbers
Export the result, send it to whoever needs to approve the price, or get the next calculator and pricing playbook by email.
Length is not the price driver
Buyers pay for the result, not the page count. A 30-page guide that gets someone their first paying client outsells a 200-page overview at the same price.
State the outcome in the title and the first paragraph of the sales page, then let the calculator price the hours that outcome saves.
Add a working asset
Attaching a checklist, spreadsheet or template to the PDF roughly doubles the price ceiling because the buyer gets something they'd otherwise build themselves.
Questions
- Should I price lower on Amazon than on my own site?
- Keep the direct price at or below the marketplace price where terms allow, and add bonuses to the direct version so it's clearly the better buy.
- Does a higher price hurt reviews?
- No — refund rates and review scores track expectation-setting far more than price. Show a sample chapter and be exact about who the book is for.
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