Digital product calculators, answered question by question
Short, specific answers with a live calculator: Etsy and Gumroad fees on downloads, what to charge for a Notion template, break-even ad spend, MRR and email revenue.
Etsy fee calculator for digital downloads
On a $20 digital download, Etsy keeps roughly $2.35 — about 11.7% — once the 6.5% transaction fee, payment processing and the $0.20 listing fee are combined.
Read the answerHow much does Gumroad take?
Gumroad takes a flat 10% of each sale, processing included. On a $29 product you keep about $26.10 with no monthly fee.
Read the answerHow much to charge for a Notion template
Most Notion templates sell between $19 and $49. Simple single-page trackers sit at $9-19, multi-database systems at $29-49, and business systems with onboarding video at $59-99.
Read the answerEbook pricing calculator
Practical ebooks sold direct commonly price at $15-39. Short focused playbooks land at $9-19, and ebooks bundled with templates or spreadsheets support $39-79.
Read the answerHow many sales to make $1,000 a month
At a $29 price you need 35 orders a month for $1,000. At a 1.5% conversion rate that's about 2,300 visitors, or roughly 77 a day.
Read the answerStripe fees for digital downloads
Stripe charges 2.9% + $0.30 on a standard domestic card. Add about 1.5% for international cards and 1% for currency conversion, so a global digital catalogue typically pays 3.5-4.5% blended.
Read the answerMembership churn benchmarks
Creator memberships commonly churn 5-8% monthly. At 6% churn the average member stays about 17 months, and 40 new members a month plateaus at roughly 670 members.
Read the answerHow big does an email list need to be?
A typical creator list earns $0.10-$1.00 per subscriber per promotional send. At $0.30 per subscriber, a 3,000-person list produces roughly $900 a send.
Read the answerAd break-even for digital products
At a $39 price, 96% margin and a 2% landing page conversion rate, you can pay up to about $0.75 per click or $37 per acquisition and still break even. Break-even ROAS is roughly 1.04x.
Read the answerAffiliate commission rates for digital products
20-50% is the standard band, with 30-40% typical for templates and courses. On a $49 product at 30% paid on net, the partner earns about $13 and you keep roughly $31 after platform fees.
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