How is the suggested price worked out?

It values the hours your file saves at the buyer's own rate, then applies a discount factor because buyers only pay a fraction of the value they receive. Support-heavy products get a small uplift.

Should I launch low and raise the price later?

Raising prices works well: early buyers get a genuine deal, and you keep the higher price once reviews land. Dropping a price permanently is much harder to recover from.

Where do bundles fit?

A bundle at roughly 70-75% of the summed single prices raises average order value without devaluing individual files. The calculator shows that number for you.

Pricing calculator

Digital pricing is value-based, not cost-based. Tell the calculator how much time your file saves and who buys it, and it returns a defensible price band plus a bundle price.

Hours your file saves a buyer

hours

Buyer's hourly rate

USD/hr

Support loadProducts in your bundle

Entry price

$89.00

Launch or lead-in price

Recommended

$129.00

Where most buyers land

Premium

$189.00

With extras: source files, licence, updates

Buyer value at 12 hours × $60.00/hr: $720.00. Buyers typically pay a fraction of that, which is where the recommended price comes from.

A 3-product bundle: sell at $279.00 instead of $387.00 — a $108.00 saving that still raises your order value.

Keep these numbers

Export the result, send it to whoever needs to approve the price, or get the next calculator and pricing playbook by email.

How to use it

1Estimate the hours your file saves a buyer and the buyer's hourly rate.
2Pick the support load you expect after the sale.
3Use the recommended price, and the bundle price for a multi-file pack.

Questions

How is the suggested price worked out?: It values the hours your file saves at the buyer's own rate, then applies a discount factor because buyers only pay a fraction of the value they receive. Support-heavy products get a small uplift.
Should I launch low and raise the price later?: Raising prices works well: early buyers get a genuine deal, and you keep the higher price once reviews land. Dropping a price permanently is much harder to recover from.
Where do bundles fit?: A bundle at roughly 70-75% of the summed single prices raises average order value without devaluing individual files. The calculator shows that number for you.

Answered with this calculator

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