How big does an email list need to be?
List size only matters through revenue per subscriber. A 1,000-person engaged list often outsells a 10,000-person cold one.
A typical creator list earns $0.10-$1.00 per subscriber per promotional send. At $0.30 per subscriber, a 3,000-person list produces roughly $900 a send.
Run your own numbers
Orders per send
2
Revenue per send
$88.92
Revenue per subscriber
$0.03
Per promotional send
2 sends a month is $177.84 monthly and $2,134.08 a year. Segmenting to subscribers active in the last 90 days usually doubles the click rate — change that field to see the effect.
Keep these numbers
Export the result, send it to whoever needs to approve the price, or get the next calculator and pricing playbook by email.
The chain that produces a sale
Subscribers open (30-45%), a share click (2-5% of the list), and a share of clicks buy (2-10%). Multiply those through and a 3,000-person list yields 3-15 orders per promotion.
Because the chain multiplies, fixing the weakest link beats growing the list. A subject line that lifts opens raises every downstream number at once.
Segment before you scale
Sending only to subscribers active in the last 90 days typically doubles click rate and cuts unsubscribes. Model the segment size, not the whole list.
Questions
- How often should I email a list of 1,000?
- Weekly is a good default: often enough that people remember you, rare enough to keep something worth reading.
- What's a good revenue per subscriber?
- $0.50+ per promotional send is strong for digital products. Track it monthly — it tells you whether growth is adding buyers or just addresses.
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