Email list revenue calculator
A list is only worth what it buys. Enter list size, open rate, click rate and conversion rate to see revenue per send, per subscriber and per year.
Orders per send
2
Revenue per send
$88.92
Revenue per subscriber
$0.03
Per promotional send
2 sends a month is $177.84 monthly and $2,134.08 a year. Segmenting to subscribers active in the last 90 days usually doubles the click rate — change that field to see the effect.
Keep these numbers
Export the result, send it to whoever needs to approve the price, or get the next calculator and pricing playbook by email.
How to use it
- 1Enter list size, open rate, click rate and click-to-buy rate.
- 2Add product price and how many promotions you send each month.
- 3Use revenue per subscriber to track whether list growth adds buyers.
Questions
- What's a normal open and click rate?
- Creator lists commonly see 30-45% opens and 2-5% clicks on a promotional send. Segmented, recent subscribers perform far better than a whole-list blast.
- What is revenue per subscriber?
- Revenue from a send divided by subscribers on the list. Tracking it over time tells you whether list growth is adding buyers or just addresses.
- How often should I promote a product?
- A roughly 3:1 ratio of useful emails to promotions keeps unsubscribes low while still producing sales. Model two or three sends a month here.
Answered with this calculator
More free tools
Browse the store
Every template, starter and bundle — instant download after checkout.
- Instant download
- Secure checkout
- Lifetime access