Membership churn benchmarks
Churn, not signups, sets where a membership stops growing. The ceiling is arithmetic you can calculate today.
Creator memberships commonly churn 5-8% monthly. At 6% churn the average member stays about 17 months, and 40 new members a month plateaus at roughly 670 members.
Run your own numbers
MRR today
$2,280.00
MRR in 12 months
$7,714.00
Lifetime value
$316.67
16.7 month average life
Projected MRR
- M1$2,907.00
- M2$3,496.00
- M3$4,047.00
- M4$4,560.00
- M5$5,035.00
- M6$5,510.00
- M7$5,928.00
- M8$6,327.00
- M9$6,707.00
- M10$7,068.00
- M11$7,410.00
- M12$7,714.00
At 6% churn and 40 new members a month, growth plateaus near 667 members = $12,666.67 MRR. Halving churn doubles that ceiling.
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Why the ceiling exists
Each month you lose a fixed percentage of everyone who has ever stayed. Growth stops when new signups equal churned members: signups divided by churn rate.
That's why halving churn is worth far more than doubling ad spend — it doubles the ceiling permanently instead of buying one month of signups.
The cheapest churn fixes
Annual plans remove eleven cancellation decisions a year. A first-week onboarding sequence that gets members to use one thing successfully reliably cuts early churn, which is where most of it happens.
Questions
- What counts as good churn for a $15/month membership?
- Under 5% monthly is strong at that price. Above 10% means most members leave inside a year and paid acquisition rarely pays back.
- Should I offer an annual plan?
- Yes, usually at 10 months' price. It lifts cash upfront and structurally lowers churn.
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