Launch revenue calculator
Revenue is traffic times conversion times order value. Change any input to see what a launch realistically earns, and how much traffic a target actually needs.
Orders
30
Launch revenue
$1,170.00
Visitors for goal
8,548
Lift average order value 35% with a bundle or checkout upgrade and the same traffic earns $1,579.50 — $409.50 more without a single extra visitor.
Keep these numbers
Export the result, send it to whoever needs to approve the price, or get the next calculator and pricing playbook by email.
How to use it
- 1Enter expected launch visitors, conversion rate and average order value.
- 2Add your revenue goal to see the traffic required to hit it.
- 3Compare the bundle scenario to see the effect of a higher order value.
Questions
- What conversion rate should I expect?
- Cold traffic to a digital product landing page typically converts at 0.5-2%. Warm traffic (email list, returning visitors) commonly runs 3-8%. Start at 1% for cold and adjust with your own data.
- How do I raise average order value?
- Bundles and one-click upgrades at checkout are the fastest levers — they lift order value without needing extra visitors.
- Is a bigger launch always better?
- No. A small launch to an engaged list beats a large launch to strangers. Traffic quality shows up in the conversion rate, so model both scenarios.
Answered with this calculator
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